Guided by the Psycho-Aesthetics® methodology, RKS explored how emotion, behavior, and culture influence eating habits in modern life. Through ethnographic observation, user interviews, and emotional mapping, the team uncovered a need for simplicity, portability, and control—especially for people seeking balance between health, time, and sustainability. Insights revealed a deeper desire to reclaim mealtime as an intentional moment rather than an afterthought. By translating those emotional needs into functional opportunities, RKS laid the foundation for a product that delivers freedom, trust, and comfort through design, transforming not only how people eat but how they feel about the experience.